Naming your business can be one of the first big stumbling blocks you face when you start your business. Some people deliberate for months or even years, waiting for the perfect business name. But I always believe it’s better done than perfect! It’s much more important for you to step into your life’s work in loving service of new families, then to seek perfection. There are two kinds of business names I really love; they are super simple and oh-so-quick leaving you to get on with the important stuff…making a difference in the lives of newborn mothers.

I chat with Newborn Mothers graduate Katie Parker. Together we discuss taking the leap from an established career as a hospital social worker to starting a business in postpartum work. From the struggle to get those first few clients to being overwhelmed with too many clients and putting some boundaries in place. At the core of this conversation, we explore the different seasons of working as a postpartum professional and how to care for yourself within each of them.

I chat with Newborn Mothers graduate Charlotte Pickering from Kin by Charlotte. Together we discuss Charlotte's transition from a job into postpartum work, how her offerings have evolved and the impact of working locally. At the core of this conversation is the need to value ourselves and our work, so that we can build financial sustainability in a way that honours our home and family life.